Horrocks is dedicated to promoting equitable broadband access by tailoring outreach strategies to meet the specific needs of diverse populations across the U.S. Our goal is to engage the public, including elected officials and community leaders, through inclusive and diverse outreach strategies. We strive to ensure that all individuals, regardless of age, ethnicity, gender, or socio-economic status, can easily participate in our outreach and engagement efforts. To reach those who cannot participate online, we utilize traditional methods of communication such as hardcopy materials, mailers, flyers, and signage. We also understand the importance of providing stakeholders with multiple communication options to ensure broader and more diverse engagement. Through soliciting feedback, we gather valuable information on barriers to digital connectivity, underserved or unserved areas, demographic data, and ideas to bridge the digital gap. As many communities in need of connectivity lack broadband access, we recognize the need to employ a "back to basics" approach to public engagement.